Lauren Conrad and 23 Layers

Lauren Conrad does everything she can to make an event be stress-free for the host, a Redbook Magazine article gushes. Humbly, Lauren refuses accolades comparing her to Martha Stewart and instead urges compromise. With a lawyer husband, she’s turned her own events from elaborate themes to something simpler, like a hoe-down as people can reach into their closet for cutoffs and plaid shirts. Fuss, she argues, makes guests feel uncomfortable, and that’s the last thing she wants at a party. Instead, everyone having fun is her priority so that it is a celebration instead of a stressful night.

The owners of the event planning company in NYC, Twenty Three Layers, agree. Weddings, mitzvahs, birthday parties, and corporate galas are among the many gatherings the company sponsors. Their close association with vendors means that clients are treated to a stress-free and value-strong partnership. The event planners in NYC take care of everything from security to contract negotiation to photography, printing, and decor.

The founder and vice president of the company are two women with a passion for creating unforgettable nights. With a combined 16+ years of experience, their business is making an event as seamless as possible by providing attention to details, innovation, and bringing each clients’ unique tastes and budget to light. Jessica Boskoff, CEO of 23 Layers, says she finds inspiration in her never-ending travels. Her business partner, Sarah Freedman, is passionate about any event, whether she’s serving 50 or 5000 guests.

Through all their work, Twenty Three Layers does everything they can to make an event as stress-free as Lauren Conrad. Whether hosting a gala for a corporation or a hoe-down for a birthday party, they are behind every detail and make sure that their clients feel confident and calm from event conception to completion. Martha Stewart may not be hosting the wedding, but Twenty Three Layers can make every guest thinks so.

Find them in NYC


Twenty Three Layers Packs Pizzazz; Lauren Conrad Simplifies the Chaos

Parties are magical affairs, but planning them is more so a headache than an enjoyable experience. Additionally and while most leave parties limited to birthdays, weddings, and anniversaries, certain portions of the world are known for their non-stop partying actions, including New York City. As a result and to eliminate the tension of party planning, experts establish companies designed for tackling the tedious tasks of throwing a party. Event planners in NYC are far from amateurs and are infamous for throwing events of the century.

Twenty Three Layers, an event planning company in NYC, is known for paying attention to even the smallest of details in order to throw some of the greatest functions known to man. With the hats and cake being an afterthought, Twenty Three Layers focuses on colors that will be visually pleasing, tastes that coincide with the theme, and music that will adorn the setting with subtle hints of nostalgia and excitement for the rest of the night. A sound staff that is as energetic as the parties they throw contribute to the positive experience clients will have while working with this company.

Whereas some companies limit their capabilities to corporate events, Twenty Three Layers will cater to the needs of both big-name or average clients, and treat them like royalty. From intimate anniversary parties to silly first birthdays to NFL suit and tie affairs, this company has what it takes to put the pow in powerful and the excel in excellent. Despite their presence in the industry, though, they do not necessarily need all of the credit, and mention must be made to small party planners for what they bring to the event table.

Lauren Conrad is a popular TV personality, fashion designer, and party planner as of recently. With her husband by her side, the blonde-haired fashion queen emphasizes what is truly important while planning a party, and described the struggle between her and her husband when it comes to compromising in these areas. With tips on having fun, avoiding stress at all costs, and remembering that events are for the guests rather than the host, this power couple maintains the individuality of all of their events and encourages other planners to do the same.

The Hazards of Ignoring Your Online Reputation

Today’s culture is hyperfocused on the instant retrieval of information, opinions and news. In many ways, this is a good thing, but it can also be a danger to businesses big and small; it can cause even minor inconveniences and complaints to turn into major, reputation-ruining controversies. Online Reputation Defender (ORD) is incredibly important and can have many benefits, but ignoring it completely can have even greater hazards. The internet is an echo-chamber, and people are far more likely to shout about a negative experience than a positive one.
ORM is about more than just responding to controversy, it’s about working to prevent it in the first place. Without the proper precautions, an dissatisfied customer with a chip on their shoulder or even just an internet troll can easily and thoroughly ruin your chances of ever being able to recover. If you haven’t, say, secured your domain name or your company’s twitter handle, it is trivially easy for someone else to do so and use it to trash your image by just acting rudely or worse, and then demanding ridiculous payments to give them up.

Keeping an eye on reviews and feedback is also incredibly important. According to this article from Hospitality Net,, a one-star increase in the average user rating of a hotel on TripAdvisor or other similar sites can lead to an increase in the perceived value of a room of about eleven percent. This means that a decrease due to someone bombarding your company with negative reviews or simply from customers not being reminded to report positive experiences can lead to a similarly sized decrease in the perceived value of your product or service.

Additionally, with proper ORM it is possible to turn a customer’s negative experience into a positive (or at least neutral) one. However, if you just ignore your company’s online presence, there is absolutely no chance of this happening. In fact, it’s likely that the negativity will just get louder, as the original customer continues complaining because they feel ignored or other dissatisfied customers come out of the woodwork to reinforce the negativity. The echo chamber can get incredibly loud incredibly quickly, and once it’s started it’s terribly difficult to stop.


IAP Worldwide’s Fast, Efficient and Diverse Services

IAP Worldwide is a prominent company that’s centered around things that are seemingly impossible. The people who work for IAP Worldwide assist clients with serious natural disasters, emergencies, communication needs and more. They respond to taxing situations in areas all around the world as well. IAP Worldwide’s main focuses are expeditionary infrastructure, power solutions, government services, information technology and aviation engineering. It employs thousands of professionals who are knowledgeable in these topics.

Head executives at IAP Worldwide include Douglas Kitani and Terry DeRosa. Kitani is the Chief Executive Officer and DeRosa is the Chief Financial Officer. Members of the company’s board of directors include director Edward Bayone, director Peter R. Frank, chairman Admiral William Flanagan (also known as “Bud”) and director Dean Popps Esq.

Clients often depend on the team at IAP Worldwide for their extensive answers regarding power solutions. Power distribution and generation are important topics for the company. IAP Worldwide routinely collaborates with companies that specialize in electric power. They do this to bring power back to neighborhoods that have been turned upside down due to disasters. IAP Worldwide also sometimes constructs brand new plants. They do this with the cooperation of eco-friendly technological practices. IAP Worldwide is committed to helping clients maintain electricity that’s consistent and reliable. The company zeroes in on everything from renewable energy and power plant operations to both permanent power and temporary power.

Read more:
IAP Worldwide Services, Inc. Employer Salary, Average Salaries

Jobs – Kabul, Kabul, Afghanistan – IAP Worldwide Services

The experts at IAP Worldwide frequently concentrate on government services. Aviation support is an example of a service the company offers. The company regularly assists clients that are searching for help with safety, fire, airfield engineering, air traffic control and airfield management. Employees at IAP Worldwide install navigation and communication devices that can get airplanes to land in safe and secure manners.

Expeditionary infrastructure is among IAP Worldwide’s most widely known services. The brains behind the company frequently work to change harsh and severe settings. They aim to make these settings significantly more comfortable and livable. They accomplish this by concentrating on facilities maintenance, utilities, power fields, emergency assistance and overall health.

There are thousands of people around the planet who work for IAP Worldwide. These professionals are based in numerous countries, too. The company’s main branch is in Cape Canaveral, Florida. It also has locations in Oklahoma City, Oklahoma, Panama City, Florida, Aberdeen Proving Ground, Maryland and Alexandria, Virginia. It has international presences in Kuwait City, Kuwait, Dorset, United Kingdom and Dubai, United Arab Emirates.

Learn more about IAP Worldwide:,_Inc./Salary

Seattle Genetics: Leader in cancer treatments and therapies

Seattle Genetics, co-founded by Dr. Clay Siegall is the leader in cancer treatments and therapies. At the core, it’s foundation is the passion for helping patients by providing innovative research and drug development.

Dr. Siegall, a scientist by training places great emphasis on targeted cancer treatments. With his leadership, Dr. Siegall and Seattle Genetics have joined several pharamceutical companies in the development of Antibody Drug Conjugates (ADC’s). The development of these ADC’s have generated $300 million to date. Seattle Genetics has more than 20 ADC’s in clinical trails at this time. The development of these ADC’s is made possible by using Seattle Genetics’ technology.

Seattle Genetics researches and develops antibody-based cancer therapies. In 2011, the Food and Drug Administration (FDA), granted approval for the drug Adecetrics (brentuvimab vendotin). With it’s research and development, Seattle Genetics is the leading company for antibody technologies.

Dr. Siegall began his career in 1988 at the National Cancer Institute. Since then, Dr. Siegall has become the co-founder of Seattle Genetics, published more than 70 publications and holds 15 patents. In addition to his cancer research and development, Dr. Siegall serves on the Board of Directors for Alder Biopharmaceuticals, Mirna Therapeutics, and in 2014 became a board memeber for Ultragenyx.

With his years of experience, Dr. Clay Sieagll is helping Seattle Gentetics become the frontline for cancer treatments and therapies. It’s through their dedication to treating cancer and helping patients that this company has taken the leadership position in this field.

This research and development is truly making it’s mark on cancer treatments. Afterall, Seattle Genetics’ core foundation is helping patients.

Why Potential Whistle Blowers Need An Attorney

Whistle blowers have a difficult time of it. They need to balance their need to tell someone about a problem against the possible ramifications of when people find out about what was said. For a lot of people blowing the whistle can end their careers; few people trust those that have gone to the authorities in order to bring someone else to justice. Because of that it may be necessary for a potential whistleblower to discuss the matter with an attorney in order to determine what protections may be available, as well as other issues that may apply. It is always best to discuss things with an attorney before making a decision of this magnitude, especially given the complexities that are sometimes involve.

At the very least, there is a sort of reward system in place. In 2010 Congress passed the Dodd-Frank Wall Street Reform Act. Among other reforms, it instituted an incentive plan for whistle blowers: For those that are eligible under the precepts of the act, the Securities and Exchange Commission can offer up to 30% of all funds that are recovered. This can help someone decide who is on the fence when it comes to deciding whether or not to go to the authorities. Specific conditions of eligibility need to be discussed with an attorney, but this should be part of the conversation.

The federal government also has numerous protections for those who decide to blow the whistle on their parent company. These protections are in place in order to ensure that someone doing something illegal is punished for it; in too many cases a potential whistleblower decides to not bring his information to the authorities because he is worried about the ramifications if he does. Given the power that some companies wield this is a very legitimate worry, but that is why the protections were put in place. This can involve access to witness protection programs as well as immunity to prosecution.

Becoming a whistleblower can be a major decision, and one that requires some serious debate. The person debating such status needs to have a long discussion with an attorney who has experience with SEC whistleblower programs, especially if the company is of any significant size. The SEC is definitely interested in discussing illegal incidents with the person, but the person needs to go in with at least a general idea of what the SEC can do to help them, and only that long discussion can help with that. Fortunately there are attorneys that have the relevant experience; it is merely a matter of discussing the problem with one of them in order to determine the best course of action for the person in question.

Fabulous Shoes, Fabulous Prices, JustFab

JustFab has a new sheriff in town. Effective June 30, 2016 the popular online shoe superstore named Todd Tappin finance chief and president. He is the former chief officer of Rubicon Project Inc. a technology company,with an aim to automate the buying and selling of advertising, which he helped launch in 2014.

He is widely known and respected for helping guide companies that are in their early stages through the rigorous and stressful public offering process. In a recent Wall Street Journal article, Mr.Tappin expressed that he anticipates JustFab doing extremely well with the IPO, citing their strength as a company.

The company says they have over 4 million VIP members and expect a major increase in revenue this year. With his extensive experience in management and the IPO process, it seems that Just Fab made the right move by naming Tappin finance chief.

JustFab, formerly known as Just Fab is an online fashion retailer offering a variety of styles, price and color in items such as jewelry, handbags, and every woman’s favorite-shoes!Founded in 2010 by Don Ressler and Adam Goldenberg JustFab is most known for its personalized subscription and shopping experience.

Members can subscribe to JustFab for only 39.95, this fee is automatically charged every month and applied toward a new purchase. Upon registering with the site, customers are required to complete a simple survey to better help the staff at JustFab understand their style preferences.

At the beginning of each month, a personal stylist hand picks items for you based off of answers given on your preference survey. Members can choose to purchase these selections, choose their own, or skip a month. No purchase is ever made without the account holders approval, so while the subscription fee itself is automatic, the order selection is all up to you!

JustFab helped inspire other companies like ShoeDazzle, FabKids, and Fabletics. These retailers operate very similar to JustFab offering similar products and subscriptions. This one stop shop has become the most popular of it’s kind. With it’s addition of FabKids in August of 2012 they have seen a major increase in subscriptions. Mothers and babies are stepping out in style, thanks to JustFab.

Click the links below to learn more about JustFab:

How Did Slyce Apply Their Image Search To Pounce?

Pounce was bought out by, and that is where Slyce came in to apply their image search technology to the app. The app became a place where people could shop for their favorite items without a problem, and they are doing it all with their pictures. Someone could be walking down the street and see something they want, and they can take a picture of it save in the app. The app will show what the item is, and the app will lead the shopper to a place where they can buy these items. They can get an instant result from the app, and they can save it for later if they want.

Someone who needs to make a purchase instantly will be able to use the app to get directed to a place where they can buy these things, and they will be able to comparison shop as much as they want. The comparison shopping alone is very easy to manage because there are so many search results with the Slyce technology. Someone could buy all the things they need right from their phone, and they need to remember that they have a lot of good options for searching.

Any picture can be put into the app at any time, and then the app will give new search results every time the picture is used. The app can figure out what the picture shows, and it will offer more results than someone could find online. Searching for something only usually takes too much time because of the way that these searches work, but now they can get results with a picture in just a couple seconds. the idea that an image can become part of a shopping cart is brilliant for people with no time, and they save that time using Slyce.

Emily McClure loves Wen by Chaz

WEN hair by Chaz is an increasingly popular conditioner. Stylists throughout America are recommending the conditioner for women that want to get their hair in top shape. Unfortunately, many women remain extremely skeptical of the brand. Most women have been burned several times before. They have been sold many magic potions on Amazon that claim to make a major difference, but actually accomplish nothing. Women have a right to be skeptical, but many women want to believe that Wen can help their hair. Recently, a popular millennial media outlet decided to get to the bottom of the Wen by Chaz issue.

Bustle is an incredibly popular media outlet among millennials. The site is known for reporting the truth about everything from politics to burritos. Millennials love their wide coverage of the issues and their candor. They assigned Emily McClure the task of testing Wen by Chaz and writing her thoughts on the brand. Read the results here:

Emily is extremely attractive, but she always felt that her hair was holding her back. She was extremely skeptical about the sephora marketed brand, but she held out hope that it would work. After her first time using Wen by Chaz, her doubts were gone. Her hair had more volume and a visible shine. Emily was very happy about the results and she looked forward to further testing Wen by Chaz. Ms.McClure continued using Wen for a whole week. Every day she would post a picture of herself, so the reader could see her new look. Her hair was absolutely stunning, and she ended her article by stating that she would recommend Wen hair to anyone that wanted to achieve the perfect look.

Women need a boost of confidence, but they are rarely sure of the products that stylists recommend. Wen by Chaz is clearly a product that women everyone should trust for years to come.


How to Write Meaningful Content and Protect Your Company’s Online Repuation

Creating good website content can be easy as 1, 2, 3…as long as the website content comes from a place of intelligence and sincerity. Website content is meant to drive traffic to your web page, in order to create a higher conversion and drive sales. Any old content will not fit the bill when trying to gain customers. Potential customers will not respond to meaningless content, because behind the world of the internet, customers are people like you and I. They want to know that what they are reading comes from a place of knowledge and professionalism. Web content should be meant to engage and enlighten potential customers and then inspire them to buy.

When selling a product, make sure there is an interesting professional behind the content, not just writing about the items or products to sell, but writing about this item in context. What really interesting story could relate to this product or project? How could putting this item in different contexts appeal to different types of people? Have an expert in the field write blog posts that engage and capture the customer’s attention so they will come again and visit the blog to read the interesting content. This will build a relationship and eventually trust with the customer and they will feel more apt to buy a product or service, click on a link, or visit the website in connection with the web content.