Public relations is essential to any business plans and reputation management is just as important. Attesting to this truth is Status Labs a reputation management firm who had to use its own strategies to repair its own reputation. Due to an unfortunate circumstance surrounding a former executive, Status Labs reputation was damaged. However, in a positive light, Status Labs has learned how to better assist their clients because of the situation.
The first thing Status Labs President Darius Fisher realized was the company needed to be proactive about the negative press. Due to a company-wide vote, the executive in question was asked to step down. Then Status Labs got in touch with the media to try to undo the damage. The executive in question had a tarnished reputation, but it had nothing to do with the company. While Status Labs had spent years helping their clients shine, they had not been maintaining their own reputation. After realizing the neglect, Fisher decided they needed to interact with the community and become a bigger part of people’s lives to ensure misunderstandings wouldn’t hurt their reputation in the future. Getting involved in local Austin, Texas non-profits improved the public opinion.
Status Labs has helped clients shine through search results and also by helping them maintain positive reputations. The company started in 2012 and has grown exponentially since then and gained prestigious clients from all over the world. The fiasco within the company has assisted the company’s growth considering they are better able to relate to their clients whether they are experiencing a crisis or just want to bulk up their already positive reputation.
Employing knowledgable tech savvy people, Status Labs is able to help clients with any online communication crisis. With offices in Austin, Texas, New York City and Sao Paulo, Brazil the company is able to help clients anywhere. Darius Fisher is the head of the company and has helped the company grow to one of the best reputation management companies in the world. His expertise in marketing and public relations were earned from working with marketing firms as a copy-writer and as a political consultant.