Research is Proving Online Reputation Management is Key

In a digital world, the web is the platform where we make our first and often most important impression. Finding ways to build up and monitor that impression is something that everyone benefits from. Data continues to show the importance of online reputation.

Important decisions can be made based upon online search results. A potential employer could be looking up your name in Google. Originally reputation was made by word of mouth, so actually seeing a person’s true character took time getting to know him or her. Today, meeting someone in person is now become the opportunity to confirm what you have found out about the person online.

According to Forbes, seventy-five percent of HR departments are required to research a candidate before they make the hire. Seventy percent of employers have rejected candidates based on information they found in a Google search. Forbes has also reported that ninety percent of executive recruiters have googled candidates before making a hire. Those executive recruiters have also acknowledged that a candidate’s job prospects improve when positive information is found online.

While a simple Google search can reveal a lot about a person, employers are also screening their potential employees via social media. According to Reputation Defender, employers are scanning social media for potential red flags, 46 percent of those employers were turned away by inappropriate photos, videos or information.

However, screening people by social media is not just limited to employers, Forbes has revealed that forty-two percent of American adults online who look someone up, do so before doing business with him or her. Among those who have done searches, forty-five percent have found things that made them decide not to conduct business with them.

Not all Google searches will put a positive light on everyone, 48 percent have acknowledged that when they search their own names, the results aren’t positive. Things can go from bad to worse in cyberspace and the damage done could be beyond repair. Online harassment has been an issue on social media for years. It’s now possible to say or do something that would damage a person’s company’s brand or even lose a job over a tweet.