Fabulous Shoes, Fabulous Prices, JustFab

JustFab has a new sheriff in town. Effective June 30, 2016 the popular online shoe superstore named Todd Tappin finance chief and president. He is the former chief officer of Rubicon Project Inc. a technology company,with an aim to automate the buying and selling of advertising, which he helped launch in 2014.

He is widely known and respected for helping guide companies that are in their early stages through the rigorous and stressful public offering process. In a recent Wall Street Journal article, Mr.Tappin expressed that he anticipates JustFab doing extremely well with the IPO, citing their strength as a company.

The company says they have over 4 million VIP members and expect a major increase in revenue this year. With his extensive experience in management and the IPO process, it seems that Just Fab made the right move by naming Tappin finance chief.

JustFab, formerly known as Just Fab is an online fashion retailer offering a variety of styles, price and color in items such as jewelry, handbags, and every woman’s favorite-shoes!Founded in 2010 by Don Ressler and Adam Goldenberg JustFab is most known for its personalized subscription and shopping experience.

Members can subscribe to JustFab for only 39.95, this fee is automatically charged every month and applied toward a new purchase. Upon registering with the site, customers are required to complete a simple survey to better help the staff at JustFab understand their style preferences.

At the beginning of each month, a personal stylist hand picks items for you based off of answers given on your preference survey. Members can choose to purchase these selections, choose their own, or skip a month. No purchase is ever made without the account holders approval, so while the subscription fee itself is automatic, the order selection is all up to you!

JustFab helped inspire other companies like ShoeDazzle, FabKids, and Fabletics. These retailers operate very similar to JustFab offering similar products and subscriptions. This one stop shop has become the most popular of it’s kind. With it’s addition of FabKids in August of 2012 they have seen a major increase in subscriptions. Mothers and babies are stepping out in style, thanks to JustFab.

Click the links below to learn more about JustFab:
http://blogs.wsj.com/cfo/2016/06/08/fashion-unicorn-startup-justfab-inc-taps-cfo-with-ipo-experience/
http://www.latimes.com/business/la-fi-justfab-subscription-20160629-snap-story.html