Category: Event Planners

Doing the Necessary Research

A lot of work goes into planning an event. It can be a very stressful time. Not everyone wants the responsibility of planning an event, so many turn to the services provided by an event planner. There are so many businesses out there to choose from, and one of the best event planning companies in NYC is Twenty Three Layers.


Twenty Three Layers is a company that has a team of event planners in NYC. They have been in business for over ten years and the CEO is Jessica Boskoff. Jessica Boskoff has put together an elite team of professionals who have a stellar eye for detail and a unique take on each event. No two events have ever been alike.


Before any event planner should be hired, a lot of preplanning needs to be done. The reason for the event needs to be decided. Get an idea in mind about how you would like the event to look and feel to all of the guests. Calculate out a budget that you would like to stick to. All of these ideas will be presented to the chosen event planner once that happens.


When you begin your search for an event planner, start by asking people you trust for their recommendations. People are usually very willing to share with you who they enjoyed working with. Venture around town and see if any local businesses have recommendations as well. They tend to use event planners regularly.


The internet will be a valuable resource as well. Check out the websites for some of the recommended event planners. Look through pictures of their work to get an idea of what they can do. Read over any customer reviews to see how previous customers responded to their hired event planner.


There are many event planners available to help plan your event. There will be a wide range of services that the planners can provide. By doing your research beforehand, you will be able to find the right planner that will make your event an absolute success.

Lauren Conrad and 23 Layers

Lauren Conrad does everything she can to make an event be stress-free for the host, a Redbook Magazine article gushes. Humbly, Lauren refuses accolades comparing her to Martha Stewart and instead urges compromise. With a lawyer husband, she’s turned her own events from elaborate themes to something simpler, like a hoe-down as people can reach into their closet for cutoffs and plaid shirts. Fuss, she argues, makes guests feel uncomfortable, and that’s the last thing she wants at a party. Instead, everyone having fun is her priority so that it is a celebration instead of a stressful night.

The owners of the event planning company in NYC, Twenty Three Layers, agree. Weddings, mitzvahs, birthday parties, and corporate galas are among the many gatherings the company sponsors. Their close association with vendors means that clients are treated to a stress-free and value-strong partnership. The event planners in NYC take care of everything from security to contract negotiation to photography, printing, and decor.

The founder and vice president of the company are two women with a passion for creating unforgettable nights. With a combined 16+ years of experience, their business is making an event as seamless as possible by providing attention to details, innovation, and bringing each clients’ unique tastes and budget to light. Jessica Boskoff, CEO of 23 Layers, says she finds inspiration in her never-ending travels. Her business partner, Sarah Freedman, is passionate about any event, whether she’s serving 50 or 5000 guests.

Through all their work, Twenty Three Layers does everything they can to make an event as stress-free as Lauren Conrad. Whether hosting a gala for a corporation or a hoe-down for a birthday party, they are behind every detail and make sure that their clients feel confident and calm from event conception to completion. Martha Stewart may not be hosting the wedding, but Twenty Three Layers can make every guest thinks so.

Find them in NYC


Twenty Three Layers Packs Pizzazz; Lauren Conrad Simplifies the Chaos

Parties are magical affairs, but planning them is more so a headache than an enjoyable experience. Additionally and while most leave parties limited to birthdays, weddings, and anniversaries, certain portions of the world are known for their non-stop partying actions, including New York City. As a result and to eliminate the tension of party planning, experts establish companies designed for tackling the tedious tasks of throwing a party. Event planners in NYC are far from amateurs and are infamous for throwing events of the century.

Twenty Three Layers, an event planning company in NYC, is known for paying attention to even the smallest of details in order to throw some of the greatest functions known to man. With the hats and cake being an afterthought, Twenty Three Layers focuses on colors that will be visually pleasing, tastes that coincide with the theme, and music that will adorn the setting with subtle hints of nostalgia and excitement for the rest of the night. A sound staff that is as energetic as the parties they throw contribute to the positive experience clients will have while working with this company.

Whereas some companies limit their capabilities to corporate events, Twenty Three Layers will cater to the needs of both big-name or average clients, and treat them like royalty. From intimate anniversary parties to silly first birthdays to NFL suit and tie affairs, this company has what it takes to put the pow in powerful and the excel in excellent. Despite their presence in the industry, though, they do not necessarily need all of the credit, and mention must be made to small party planners for what they bring to the event table.

Lauren Conrad is a popular TV personality, fashion designer, and party planner as of recently. With her husband by her side, the blonde-haired fashion queen emphasizes what is truly important while planning a party, and described the struggle between her and her husband when it comes to compromising in these areas. With tips on having fun, avoiding stress at all costs, and remembering that events are for the guests rather than the host, this power couple maintains the individuality of all of their events and encourages other planners to do the same.

Jessica Boskoff Loves Colors

Recently The Perfect Palette interviewed one of the most exciting event designers to come on to the scene in many years, Jessica Boskoff, the founder and Chief Executive Officer of Twenty Three Layers in New York City.

Of course, The Perfect Palette loves colors, and that’s why Jessica Boskoff is one of her all time favorite designers. The Perfect Palette is inspired daily by the “creative and artful” designs she sees in the wedding industry. And her favorite designers are all at heart lovers of color. They also love textures, and the impact of contrast. They also enjoy having fun with their designs.

Boskoff fits her criteria. She breaks the traditional mold and uses a playful, modern style.

The first photograph depicts an armchair with stacks of pastel-colored cushions and flower knick-knacks against the background of both a floor and wall so white the objects seem to be hanging in white space.

In the next set of images, two pink peonies with short green stems rest in a shallow vase of clear glass, a white peony nearby.

Next to that, a dish of miniature cupcakes with pastel green swirling icing occupies the foregrand, with a dish of stacked donuts with pink icing and multi-colored crinkles is in the background.

Below that is a photo of a pair of very high-heeled shoes. They are white with black dots, like a leopard’s spots. Close to them, a white plastic heart rests on its side.

According to Boskoff, they did the shoot to celebrate the company’s new look, and was lucky enough to use one of her favorite photographers, Vanessa Tierney.

Boskoff admitted her favorite colors were “blush, mint and aqua,” so she had to incorporate pastels into the shoot.

The Perfect Palette praised the colorful pillows and beautiful desserts, and how she can’t get enough of the playfulness and whimsy. She said, “What’s not to love about two pink peonies?”

Boskoff expressed appreciation for the amazing ability to express herself through styling and design. It allows her to do what she really loves, and crosses over into every area of her life, such as entertaining friends and designing her home.