Category: content creation

Fine Art Meets Fashion at Academy of Art University

The School of Fashion at the Academy of Art University recently exhibited a prominent show at Skylight Clarkson Square for New York Fashion week on September 9, 2017. Ten graduates collaborated to create pieces of clothing that show how what we wear can serve as fine art, a story of our past, and a gateway to new futures.

Materials used were diverse – vinyl, denim, wool, jersey and leather were just a few of the chosen fabrics for these highly expressive pieces. While some people were inspired by narratives when creating their looks, others attempted to capture more abstract qualities, such as the movement of the ocean’s waves, or the contrast of light and dark as shadows move across forms.

The show was a testament to the quality of innovative and cutting edge education one can find at the Academy of Art University. Not only do these outfits require a very high quality of education, but they also require modern and well equipped studio space that allows for the students to work at the best quality with various materials.

Academy of Art University’s appearance at fashion week also brought to light the diverse approaches to fashion each graduate has taken the time to find mastery in. The program offers training in costume design, knitwear design, fashion in journalism, merchandising, fashion styling, textile design, and visual merchandising.

The academy takes a holistic approach that allows for students to know what can “make or break” by thinking of their design as complex systems. The success that students find from this curriculum is hardly a personal opinion. Many graduates go on to design for big name brands such as Louis Vuitton, Levi Strauss & Co., Adidas, Chanel, The Gap, Ralph Lauren, and Kate Spade.

Be sure to get involved in this wonderful program, no matter where your interest in the fashion world lies! Many opportunities to see student work occur throughout each year, and if you are feeling truly inspired by the work being brought to New York Fashion Week, it may be best to submit your own application to the program!

How to Write Meaningful Content and Protect Your Company’s Online Repuation

Creating good website content can be easy as 1, 2, 3…as long as the website content comes from a place of intelligence and sincerity. Website content is meant to drive traffic to your web page, in order to create a higher conversion and drive sales. Any old content will not fit the bill when trying to gain customers. Potential customers will not respond to meaningless content, because behind the world of the internet, customers are people like you and I. They want to know that what they are reading comes from a place of knowledge and professionalism. Web content should be meant to engage and enlighten potential customers and then inspire them to buy.

When selling a product, make sure there is an interesting professional behind the content, not just writing about the items or products to sell, but writing about this item in context. What really interesting story could relate to this product or project? How could putting this item in different contexts appeal to different types of people? Have an expert in the field write blog posts that engage and capture the customer’s attention so they will come again and visit the blog to read the interesting content. This will build a relationship and eventually trust with the customer and they will feel more apt to buy a product or service, click on a link, or visit the website in connection with the web content.