Category: Clothing

Fine Art Meets Fashion at Academy of Art University

The School of Fashion at the Academy of Art University recently exhibited a prominent show at Skylight Clarkson Square for New York Fashion week on September 9, 2017. Ten graduates collaborated to create pieces of clothing that show how what we wear can serve as fine art, a story of our past, and a gateway to new futures.

Materials used were diverse – vinyl, denim, wool, jersey and leather were just a few of the chosen fabrics for these highly expressive pieces. While some people were inspired by narratives when creating their looks, others attempted to capture more abstract qualities, such as the movement of the ocean’s waves, or the contrast of light and dark as shadows move across forms.

The show was a testament to the quality of innovative and cutting edge education one can find at the Academy of Art University. Not only do these outfits require a very high quality of education, but they also require modern and well equipped studio space that allows for the students to work at the best quality with various materials.

Academy of Art University’s appearance at fashion week also brought to light the diverse approaches to fashion each graduate has taken the time to find mastery in. The program offers training in costume design, knitwear design, fashion in journalism, merchandising, fashion styling, textile design, and visual merchandising.

The academy takes a holistic approach that allows for students to know what can “make or break” by thinking of their design as complex systems. The success that students find from this curriculum is hardly a personal opinion. Many graduates go on to design for big name brands such as Louis Vuitton, Levi Strauss & Co., Adidas, Chanel, The Gap, Ralph Lauren, and Kate Spade.

Be sure to get involved in this wonderful program, no matter where your interest in the fashion world lies! Many opportunities to see student work occur throughout each year, and if you are feeling truly inspired by the work being brought to New York Fashion Week, it may be best to submit your own application to the program!

How Fabletics is Doing it Different

Fabletics is a store that sells what is typically referred to as “athleisure”, or women’s sportswear and sports accessories. It is an online retailer that requires a subscription and in exchange for the subscription, the members get personalized outfits which are chosen for them by stylists based on certain questions to show their style preference and their lifestyle.

 

Fabletics was started in July of 2013 by famous actress Kate Hudson, Adam Goldenberg, and Don Ressler. The store was officially launched a few months later on October 1st, 2013. Later on, in June of 2015, Kate Hudson’s brother, Oliver Hudson, helped them launch a men’s active wear line. The company expanded even more in March of 2016 by adding swimsuits and even dresses to their online shop. Fabletics has also started numerous pop-up shops in various locations.

 

Fabletics has grown it’s business to $250 million in only three years. So what’s the secret? Fabletics makes it quite simple. Customers are interested in brands that push them so when you combine that with the convenience of online shopping and having styles chosen for you, as well as a membership, then you come up with a combination that is powerful. Having a membership is what allows Fabletics to give not only a personalized service but also fashion choices that are on-trend at only half the price of what other’s active wear is selling for.

 

The majority of Fabletics’ competitors are “getting killed” by something that is known as showrooming. This is where people are searching offline, or in a store, for something that they want but then later finding it somewhere else, usually online, for much cheaper. Fabletics has done something completely different by reversing this model, since they started out as an online shop. Fabletics has turned the browsing aspect of shopping into a positive, instead of into a negative like other in-store competitors. The current strategy of this company allows them to not only build and grow relationships with their customers, but also be a company that can be relied on and through events as well as activities, get to know and understand the markets better. Because of this, at least 30-50% of customers who walk through the pop-up shop doors are currently members, and even another 25% will sign up as a member in the store. Not only this, but Fabletics also does not care where the customer purchases in store, whatever is tried on will also be added to the customer’s online shopping cart, also. This makes for an easy check-out later when that customer gets home, if they decide not to purchase in store.