Kate Hudson does not just take on giants in the movies; she takes on giants in the business world as well. Her company, Fabletics, is going toe-to-toe with the giant business known as Amazon. Many people thought she was crazy for taking this juggernaut business head on. The reason for this is because Amazon already controls 20% of the e-commerce fashion industry. How can somebody as small as Fabletics compete with Amazon? Kate Hudson decided that she would find out.
Her primary way of beating Amazon is by using a subscription model to promote her athleisure brand. The subscription model allows women to put credit cards on file and in return, every month they will receive new clothes that fit their lifestyle. These clothes are meant to empower and encourage women to not only be comfortable but also to become a better them.
Kate Hudson also wanted to expand her market by having physical retail locations. Unfortunately, there is a plague spreading through retail stores even as I write this. The plague is known as showrooming. If you are not aware, showrooming is the idea that a customer enters your store to peruse things but not buy them at your location. Instead, what they will do is go back home look for the same product online and buy it for the best price they can find.
Kate Hudson ended the threat of showrooming by implementing a tactic known as reverse showrooming. The idea was to make sure that those who entered her store were already customers. She achieved this by hosting local events that built relationships with the community and touched their lives in meaningful ways. By doing these local events, Kate Hudson discovered those coming into the Fabletics stores we’re already her customers. Those who were not her customers when they entered the door became her customers by the time they left.
Kate Hudson says that this is a dream come true and that she is in this to the end. Her daily commitment proves that’s true.
If you were looking for clothes are comfortable, beautiful, and empowering, then I would encourage you to take their lifestyle quiz. The quiz is only six questions long. These questions cover everything from activity level to body type to preferred fabrics. By answering these questions honestly, you will not only find the perfect outfit; you will also be motivated to get active.